TEDx is an international community that organizes talks celebrating ideas worth sharing.
Paul Sandip is the only Indian Industrial Product Designer who has delivered TEDx Talk thrice!
TEDx is an international community that organizes talks celebrating ideas worth sharing.
Paul Sandip is the only Indian Industrial Product Designer who has delivered TEDx Talk thrice!
About PAUL SANDIP
Paul Sandip, aka "The Curious Observer" is an eminent Industrial Designer known for his unique ability, “Innovation by Observation”. He is a four times TEDx speaker, winner of the prestigious Red Dot Design Award twice, recipient of the “Designpreneur” title from Shri Narendra Modi, an Editorial Cartoonist and Author of “i didn’t say it!” a Book of Humorous Observations. He has designed over 1000+ products for his clients worldwide and is the only Indian designer to be listed amongst Top 30 Industrial designers globally by Dexigner, New York.
1000+ Iconic Products
Paul Sandip , Co-founder of PAUL STUDIO , a global design studio based in India, offers specialized design and innovation services rooted in a philosophy he calls Innovation by Observation. With over two decades of experience, he identifies latent needs by studying everyday behavior and environments. His services include industrial design, product innovation, and user experience enhancement—transforming ordinary objects into iconic, best-selling products. Paul collaborates with global brands to create meaningful, user-centric solutions that blend functionality with emotional appeal. His unique approach bridges art, engineering, and empathy, resulting in designs that are not only aesthetically compelling but also commercially successful. Paul’s work reflects a commitment to purposeful design that impacts lives positively. He has designed over 1000+ iconic products for his clients across 20 countries.
"i didn't say it!"
Book of Humorous Observations is a delightful series of hand drawn cartoons by Paul Sandip that offer a humorous and insightful perspective on the funny aspects of everyday life. Through witty illustrations and clever captions, the book explores the quirks, absurdities and relatable moments that define our daily experiences. "i didn't say it!" is loved by premier Indian institutes such as NID, IIT, NIFT & MIT. It is displayed in their libraries and is meant to trigger imagination of future innovators. Winner of the Literary Award 2025, the series has been nominated for the Golden Book Awards and has already become a Best Seller on Amazon.
Innovation by Observation™
PAUL SANDIP is the only Indian Industrial Product Designer who has been invited to talk at TEDx, four times! He is often invited as a Keynote Speaker at various events organized by Premiere Design Institutes, IIT's, Start Up's, MSME's and Govt. of India establishments. In May 2023, he was invited by the City Govt. of Moscow to speak on Design Innovation at Moscow Interior & Design Week. He was invited again in Oct’23. Paul has been a TEDx speaker since 2014.
The Curious Observer
An illustrated visual column reflecting design insights through wit and observation by renowned designer Paul Sandip.
As a columnist for Surfaces Reporter Magazine, Paul shares his observations and insights into the often overlooked aspect of everyday life revolving around design and architecture.
Surfaces Reporter is the one of the best architecture and interior design magazine in India. It is dedicated to Architecture, Interior Design, Building Materials & Products.
For design-inspired humor through simple yet thought-provoking illustrations, you can request a column "The Curious Observer" in your magazine / newspaper.
Meet the Innovator
Interactive book reading sessions are designed to go beyond a simple narration of a story. They invite the audience—whether children or adults—into a lively dialogue with the author, where questions, reflections, and humor flow naturally.
Such sessions create a shared experience, making the books come alive through conversations and spontaneous interactions.
Paul Sandip engages with his audience through story-telling that sparks curiosity, imagination, and critical thinking. He also shares his insights that turned into iconic best selling products!
The interactive book reading session concludes with networking and Paul Sandip signing books for his readers.